In August 2021, Salesforce announced tighter integrations between Slack and Sales Cloud, Marketing Cloud, Service Cloud, and Tableau. The Slack Directory has over 2,400 apps available along with a number of no-code automation solutions to build triggers between applications. Not only does Slack offer the core chat interface and direct communication features that Salesforce needs to drive in-app collaboration, they have an incredible Developer and App ecosystem. Obviously, Slack is the central piece to Digital HQ. But a mere 6 months after re-launching Quip as Salesforce Anywhere, the Slack acquisition was announced. It seemed that Salesforce Anywhere would be the primary collaboration tools to rival Microsoft Teams, the biggest Slack competitor in the market. ![]() Salesforce Anywhere was launched in July 2020 and offered a variety of really solid features, including: Salesforce Help Desk Integration, Real-Time Alerts, Team Collaboration, Embed Records in Activity Chats and more. We haven't heard much about Salesforce Anywhere, other than the fact that it came from the acquisition of Quip (2016, $750m), whose founder, Bret Taylor, is now Co-CEO of Salesforce alongside Benioff. It seems there will be several components of Salesforce Digital HQ. It seems that Slack will serve as the foundation for all collaboration features that exist within Salesforce - these are the tools that enable cross-functional communication and sharing of data within a company using Salesforce, so that users in Sales can easily collaborate with users in Marketing or Finance. Previously, Salesforce relied in the limited features available from Chatter but Digital HQ takes this to the next level. The newest term Salesforce is using to describe Slack's role in their core offering is "Digital HQ". It took many years of acquiring companies to finally produce Salesforce Marketing Cloud - a combination of Buddy Media, Radian6, ExactTarget, Pardot, and several other standalone companies that Salesforce has picked up along the way. The Roadmap for Salesforce Digital HQĪs with many of the Salesforce core product offerings, they are often cobbled together as a result of various acquisitions. Regardless, it seems that Troops will play a role in the future of Salesforce's Digital HQ. However, to see Salesforce spending any amount of money acquiring Troops - a 50-person Slack-based startup building an integration layer between Salesforce and Slack - is slightly puzzling. In December 2020, Salesforce spent a whopping $27.7B to acquire Slack - for many, many reasons Salesforce's acquisition of Slack had a ton of strategic value and remains a key piece of their product roadmap.
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